A play on Command Keys
VISUAL DESIGN | MARKETING
My previous company put on a design competition to illustrate their four tenets: Purpose, Passion, Hustle, and Pride. I interpreted the values as part of what I use every day to get my job done: command keys.
Symbolizing both the verb “to command” and the keyboard key, this series asks the viewer to “Command Purpose,” “Command Passion,” etc. There is an accompanying keyboard graphic to further convey that Purpose/Passion/Hustle/Pride is what comes from our keyboards everyday.
I'm proud to say I won.